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Domaine Migrations: A Webinar Series
Migrating from Salesforce to Shopify
Watch the first edition of our new webinar series, Domaine Migrations. In this episode, "Migrating from Salesforce to Shopify," Carney Nir, VP of Global Ecommerce & Digital Experience at Orveon Global, will give you an inside look at their brands' digital strategy, including their experience replatforming from Salesforce Commerce Cloud to Shopify. With additional speakers from Domaine, Shopify, and Nosto, we will discuss the benefits of moving to Shopify and how it has unlocked unlimited commerce potential for Orveon's brands.
Partners
A collective of premium cosmetics brands including bareMinerals, Laura Mercier, and Buxom Cosmetics.
Speakers
This webinar will feature insights from ecommerce experts at Orveon Global, Domaine, Shopify, and Nosto.
Marko Bon
CCO, President at Domaine
Mac King
CRO at Domaine
Tiffany Le
CEO at Domaine
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The Basics of Internationalization for Ecommerce
People often use “internationalization” and “localization” interchangeably. In fact, they’re two separate concepts.
Shopify's platform is ready for global sales (internationalized). But for a seamless experience, you need to make sure your third-party apps and plugins are too. Meanwhile, localization tailors aspects of your store—like language, currency, and local preferences—to specific regions.
In essence, internationalization lays the groundwork, while localization applies the specific pieces you need to run an ecommerce operation in another locale.
As it relates to Shopify, it can be helpful to think about internationalization in three tiers:
- Tier 1: At the most basic level, turning on internationalization is relatively straightforward with Shopify's international sales tools (formerly Shopify Markets), the platform's functionality that helps brands manage and expand their global sales. With Shopify's international sales tools, you can create customized online shopping experiences for different customer segments, targeting specific countries or regions. Shopify's international sales tools also lets brands group countries and regions together to simplify expansion efforts, making cross-border ecommerce more accessible. (source)
- Tier 2: Here, we introduce Shopify's Managed Markets (formerly Shopify Markets Pro), which includes additional features powered by Global-e, a natively integrated cross-border ecommerce platform that helps brands grow international sales. When a brand uses Shopify's Managed Markets, Global-e becomes the merchant of record. A merchant of record is the legal entity responsible for selling products to a customer, and for adhering to local laws and regulations in another region or country. (Think tax remittances, acceptance of local payment methods, shipping and fulfillment.) With Shopify's Managed Markets and Global-e baked in, brands don’t have to take all of that on. (source)
- Tier 3: The third tier is aimed at the complexities of internationalization for large Enterprise brands. These brands are already operating in multiple regions and typically require regional sites, or expansion stores, to better manage localized campaigns, product launches, sales, and more- which Domaine has a long history of accomplishing for Enterprise brands using the Shopify platform. These brands are high growth and looking to tackle the complex internationalization challenges that we love solving for.
What is the Difference Between Shopify's International Sales Tools and Managed Markets?
The third tier is aimed at the complexities of internationalization for large Enterprise brands. These brands are already operating in multiple regions and typically require regional sites, or expansion stores, to better manage localized campaigns, product launches, sales, and more- which Domaine has a long history of accomplishing for Enterprise brands using the Shopify platform. These brands are high growth and looking to tack