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10 eCommerce Design Principles: 01. Beginner's Mind

UX Best Practices

Challenges to our expertise can be our biggest opportunities.


Headshot of Marko Bon, Chief Creative Officer at Domaine.

Marko Bon

Chief Creative Officer

Abstract geometry as a decorative cover

If you haven’t already, read the intro & summary which explain why I wrote these thoughts down in the first place.

There is a principle in Zen Buddhism which reminds us to approach all things with the openness and eagerness of a beginner - and without the preconceptions of an expert. Much like the act of smiling increases serotonin, approaching tasks with the fascination and attention of a beginner may make you observe more closely and feel earnestly more enthusiastic about the work ahead.

This principle is even more true because the eCommerce industry is constantly growing and shifting, our tools and technologies are changing, and once-trusted methods are being supplanted with newer, faster, smarter solutions. In this environment, an “expert” at any single solution is quickly left behind!

I also find that this concept is a perfect antidote to imposters syndrome. The Wild West nature of our industry thrusts us into all sorts of situations where we quickly find ourselves out of our depth. Suddenly even the most experienced amongst us are no longer the experts, but with a Beginners Mind we can find true excitement in any unfamiliar territory.

Marko Bon

Chief Creative Officer

Marko is an experienced founder and entrepreneur in digital commerce. Former VP of eCommerce at multiple enterprise fashion retailers. 23+ years of experience in design, UX, personalization & content strategy, site optimization and eCom team management.

Your brand has a bright future… Let’s create it.

We’ve designed over 300 Shopify sites for brands ranging from Arhaus to Fenty Beauty, each optimized for conversion and remarkable user experience.

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