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10 eCommerce Design Principles: 10. The Edit

UX Best Practices

Design with a clear point of view.


Headshot of Marko Bon, Chief Creative Officer at Domaine.

Marko Bon

Chief Creative Officer

Abstract geometry as a decorative cover
Photo of floating scissors on blue background.

If you haven’t already, read the intro & summary which explain why I wrote these thoughts down in the first place.

Knowing how to edit my own work took longer for me to get-right than almost any other principle. When showing my work internally and externally I showed a ton of process and a ton of variations. “Look how much I thought about this problem,” was my premise.

In reality, we need to heavily edit the work we present so that the client isn’t overcome with choices. The core principle of UX is to focus a user’s decision-making, and this applies to everyone in our orbit as designers; from clients, to our internal teams, to our own process-work.

It’s no wonder we see this term in fashion: “The Edit” refers to the few pieces or stories that are important. The Edit establishes your Point of View, and there is almost nothing more important than having a clear point of view.

Marko Bon

Chief Creative Officer

Marko is an experienced founder and entrepreneur in digital commerce. Former VP of eCommerce at multiple enterprise fashion retailers. 23+ years of experience in design, UX, personalization & content strategy, site optimization and eCom team management.

Your brand has a bright future… Let’s create it.

We’ve designed over 300 Shopify sites for brands ranging from Arhaus to Fenty Beauty, each optimized for conversion and remarkable user experience.

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