Domaine employees working on wireframes together
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Employee working on the design for Domaine website
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Timex watch

Purpose-built for ambitious & beloved brands.

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10 Ecommerce Design Principles: 10. The Edit

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If you haven’t already, read the intro & summary which explain why I wrote these thoughts down in the first place.

Knowing how to edit my own work took longer for me to get-right than almost any other principle. When showing my work internally and externally I showed a ton of process and a ton of variations. “Look how much I thought about this problem,” was my premise.

In reality, we need to heavily edit the work we present so that the client isn’t overcome with choices. The core principle of UX is to focus a user’s decision-making, and this applies to everyone in our orbit as designers; from clients, to our internal teams, to our own process-work.

It’s no wonder we see this term in fashion: “The Edit” refers to the few pieces or stories that are important. The Edit establishes your Point of View, and there is almost nothing more important than having a clear point of view.

Authors

Headshot of Marko Bon
Executive
Marko Bon

Co-Founder, President

Meet Marko, co-founder and President of Domaine. Marko is an experienced founder and entrepreneur in digital commerce, and is former VP of ecommerce at multiple enterprise fashion retailers. Marko has more than 23 years of experience in design, UX, personalization & content strategy, site optimization and ecommerce team management.