An innovative approach to retention marketing, uniting on-site experiences with lifecycle strategy.
Our approach to CRM combines personalized on-site interactions with data-driven lifecycle strategies to nurture and retain customers. By leveraging automation, segmentation, and targeted communication, we create meaningful connections that enhance the customer experience at every stage. By leveraging our expertise in technology, design and strategy, we bring insights to action through omni-channel marketing activation.
Full Service Email & SMS Program Management
Managing end-to-end lifecycle marketing programs.
Strategic Roadmap Planning
Ongoing quarterly initiative roadmapping to optimize program engagement and conversion rates.
ESP Migrations, Klaviyo Onboarding & Platform Setup
Supporting migrations to Klaviyo ESP; data and list management, technical set-up, and integration support.
Contact Acquisition & List Growth
Optimizing on-site sign-up forms and ongoing list growth strategies.
Content & Promotional Calendar Management
Developing and managing campaign calendars and alignment with global marketing strategy.
Behavioral Triggered Automations
Advanced automated flows, increasing conversions at key points of the lifecycle.
Lifecycle Marketing Strategy
Expert-level strategy to drive incremental lifecycle program growth.
CRM Design & Development
Award-winning user experience (UX) and design paired with top-quality campaign production.
Technical CRM Support
Access to Premium Klaviyo Customer Support as well as Domaine's expert Engineering Team.
Deliverability Monitoring
Ongoing CRM program health management, including list cleaning, IP / domain warming, and segmentation.
Personalized Landing Pages
Building highly targeted on-site experiences, combining Domaine's Strategy, UX, and CRM services.
Loyalty & Subscription Strategy
Supporting vendor selection, program set-up, and communication strategy to increase lifetime value (LTV).
Reporting & Analysis
Ongoing deep-dive reporting with strategic, actionable insights for CRM programs.