Beauty & Cosmetics


Woman with curly hair holds her BioIonic curler
Bio Ionic has long established itself as a trusted name in salon-grade hair styling tools such as blow dryers, curlers, and brushes. Their proprietary technologies revolutionized hair care at home. The brand approached Domaine with the goal of revamping their online experience to expand their customer base, with a more modern and content-rich look and feel to enhance user experience and product discovery. On the back end, the brand’s existing Magento-powered website was facing challenges such as high ownership costs, slow feature implementation, and reliance on costly custom solutions. The Domaine team migrated the Bio Ionic site from Magento to Shopify, with a complete redesign and refreshed digital brand direction. The team elevated the user experience with premium animations, parallax scrolling, and new functionality for product discovery, knowledge, and conversion. In order to make a big visual impact within a short timeline, the Half Helix team replicated the existing site features with out-of-the-box Shopify functionality without compromising on the luxurious look and feel.
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