Jewelry & Accessories

GUESS Watches

3 peope sit on a beach showing off their Guess watches
Guess Watches was launched in 1983 as a timepiece-focussed auxiliary line for the iconic Guess label. The brand currently operates as part of the industry-leading watchmaking conglomerate Timex Group. The Guess Watch site was experiencing certain roadblocks due to technical debt and high costs of ownership on their Salesforce Commerce Cloud (SFCC) site. They approached Domaine to provide a thorough revamp of their digital experience on Shopify. The Domaine team migrated the brand's order and customer data from SFCC to Shopify, enhancing both design and functionality while unlocking full storytelling potential. Taking a component-based approach, the Domaine team crafted content blocks that are reusable across multiple pages. The administration experience remained streamlined within a unified theme, and content automation was achieved using Shopify metaobjects. This resulted in a refreshed digital experience to usher in a new e-commerce era for the legacy brand.
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