Beauty & Cosmetics


Editorial shot of three men with the Hawthorne logo
Hawthorne is an innovative presence in the self-care industry, offering unique luxury grooming and fragrance products as well as personalized regimens based on an individual’s specific needs. Led by a small yet highly dedicated team, the brand was self-managing its website using a headless CMS but was struggling to maintain their content. Hawthorne reached out to Half Helix for consultation and strategy, and the team led the brand to a complete replatforming from Wordpress to Storyblok and from WooCommerce to Shopify.
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About Hawthorne

Hawthorne create premium fragrance, skincare, shampoo, deodorant, and self-care products aimed to further elevate and complement your personal style.