Beauty & Cosmetics

r.e.m. beauty

Ariana Grande wearing r.e.m. beauty products
With Ariana Grande’s enormous fan base excitedly awaiting R.E.M beauty’s launch, the site had to deliver—and it had to keep up. Extensive optimization and testing assured high performance, while quantity limiting meant that no customer clicked away with an empty cart.
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About r.e.m. Beauty

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all. from eyeshadows, eyeliners and lashes to highlighters, lipstick and plumping lip gloss, this vegan, cruelty-free brand provides you with the tools you need to be your own creative director.