Consumer Goods


A child playing with various Schleich toys
German toy brand Schleich is a world-renowned name in childrens’ figurines, recognized for their strong branding and wide product offering. They are on a mission to reflect the natural curiosity of kids, with high quality, detailed figurines of all sizes and shapes. Scheich came to Domaine to re-platform their North American sites to Shopify and simultaneously refresh their approach to D2C on the most popular platform for the region. They were looking to increase profitability, improve third party integrations, and increase conversion. Their Magento sites were costly to operate and required dedicated development and maintenance work, resulting in a slowed pace for bug fixes and lengthy time-to-market for new features and services. The migration of their Canadian and American e-commerce sites involved a close collaboration with the Schleich team during scoping and discovery, diving deeply to understand their business, creating diagrams of their order flow, and breaking down their existing sites in a granular way, given the multi-faceted nature of the brand’s worldwide presence. The migration allows the Schleich team to benefit from Shopify’s rapid deployment and AI capabilities while unlocking access to the Shopify ecosystem’s apps and seamless integrations. The Domaine team rebuilt their backend flow within Shopify in a mere few days, a project that was forecasted to last at least four months on the Magento platform. The final result is two new Shopify sites built with theme flexibility, customized for their products and processes. The Domaine team is now working on the next phase of the project, developing stronger personalization tools through machine learning.
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