Tailor-made for emerging to mid-market brands
A migration & redesign for an authentic Nova Scotia winery
We created an online wine shop for Grand Pré on Shopify, which quickly evolved to sell everything from event tickets to food products. By 2018, Shopify’s content management system had expanded tremendously, and we set out to migrate Grand Pré’s entire online operation to Shopify.
Although Grand Pré’s products were performing well in their Shopify store, the full content migration presented the perfect opportunity for a fresh new design. Having recently redesigned Grand Pré’s wine bottle labels, we were excited to extend that new look across their online presence. The website now reflects the authentic Grand Pré brand: elegant and approachable. The minimal layout allows striking images and concise content to showcase the Stutz family’s story beautifully.
The most common question Grand Pré receives is, “When are you open?” To address this, Domaine Studio designed a well-placed hours widget that stays visible yet unobtrusive, allowing visitors to easily check operating hours at any point while browsing the site. The widget is also simple for the Grand Pré team to update with new hours for the wine shop and Le Caveau as the seasons change.
The launch of Grand Pré’s fresh new look was the perfect time to revise and streamline their digital content strategy, guiding customers seamlessly whether planning a visit or placing an order. Domaine Studio used Shopify’s sections to bring life to key pages like Our Story, Le Caveau, and Visit Us, with distinct sections highlighting content and CTA buttons encouraging further exploration. Shopify’s sections also make it easy for the Grand Pré team to manage and update content effortlessly.
Grand Pré hosts a variety of events throughout the year, from music and movies in the vineyard to featured dinners. We found that they had only used their WordPress blog to promote events, so we decided to rebrand their blog on Shopify for that sole purpose. The Domaine Studio team created an Events page template that the Grand Pré team can customize when they would like to update featured events with details, dates and CTA button text.
Full disclosure: we’d been asking Grand Pré to make the 100% move to Shopify for some time, so we were very excited when they agreed to take the leap. Throughout the years, we have enjoyed working with Grand Pré, and we feel very close to the staff, brand and their overall strategy. It was truly an honour to help them streamline their online presence with a fresh new look that represents the Stutz family and the wonderful experience they’ve built at Grand Pré winery.
Family owned and operated, Domaine de Grand Pré winery was built on love and passion for Nova Scotia and exceptional wine and food.
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