Daveed bag on a couch
Row 7 vegetables on a white table
Wet For Her vibrator
Dormie golf clubs
Boy in Faire Child coat stands by vegetable
Living room full of Saris furniture
InsideOut patio chair on a deck
Two women kissing in shower
Sunpan furtniture in living room

Tailor-made for the needs of emerging brands

Saris

Creating an intuitive self-service online B2B experience

Beyond its direct-to-consumer (DTC) offering, Saris needed to solidify its wholesale online presence. They approached Domaine Studio in search of both strategy and Shopify business-to-business (B2B) expertise. We were able to transform the brand's B2B business into a full-fledged and intuitive self-service online experience.

Saris Homepage

Working collaboratively to make new discoveries

The Domaine team collaborated closely with Saris to understand their internal B2B processes, ensuring the migration to Shopify would positively impact their workload. Through in-depth meetings, we developed a product matrix, created customer segments, and established price lists, ensuring payment restrictions were clear on the front end. This collaboration led to premium features like a wholesaler sign-up page, improved account nesting, distinct payment options, catalogs, checkout settings, and draft orders, enhancing the overall B2B experience.

Man on Bike in air
Man with Bike Rack
Saris Mobile Filtering
Desktop PDP

Migrating the Saris D2C site theme to a new B2B-specific platform

Following Domaine’s strategic advice to move Saris’ B2B offering to a dedicated site, the team adapted the D2C theme for wholesale, ensuring a unified experience across both platforms. This approach creates a cohesive brand experience for all customers while providing a flexible framework that can grow and evolve with the brand.

Checkout Flow

Adding an retailer credit limit on the PDP

A key requirement for Saris’ B2B business is setting credit limits for retailers, as most wholesale purchases aren’t paid for upfront. Domaine leveraged Shopify metafields to implement unique credit limits for customers, managed on the backend and displayed on the PDP. The credit limit is informational and doesn’t block transactions. Instead, all wholesale purchases are processed as draft orders, allowing the Saris team to closely review them before final processing.

Carrier Selection
Credit Percentage

Implementing new checkout UI extensions

The Domaine team enhanced Saris’ B2B checkout process by adding checkout UI extensions. These include displaying the customer’s credit limit at checkout and allowing them to select their own carrier instead of being assigned one. This was a significant improvement for Saris’ wholesale customer flow, as there was previously no online process for carrier selection or similar features.

Bike Rack and Men Sitting

Saris is a long-time manufacturer of world-class bike racks, bike trainers, bike storage racks, as well as public bike systems and infrastructure.

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