Tailor-made for emerging to mid-market brands
Creating a dynamic B2B online experience in luxury furniture
SUNPAN’s website was previously on Adobe Commerce (formerly Magento), and was costly to maintain, slow with new features, and prone to site crashes. To alleviate these problems, the Domaine Studio team partnered with the brand on a migration to Shopify, all while preserving and improving on the custom functionality that was originally built on Magento.
The Domaine Studio team created a marketing site for SUNPAN on Shopify 2.0, designed as a digital showroom for browsing curated rooms. We ensured the site provided a cohesive overview of SUNPAN’s brand identity, making it attractive, approachable, and SEO-optimized for discoverability. As leaders in furniture design with a trade-only shopping structure, it was essential to limit access to the full collection. Clicking on items in the digital showroom directs clients to an account creation form. Once approved, they receive login access to SUNPAN’s full B2B site.
SUNPAN’s B2B experience shares many features with the public-facing digital showroom but includes regional sites accessible only via account login. Each client account is linked to the regional site associated with the nearest physical showroom. By migrating to Shopify’s B2B platform, Domaine Studio expanded the account structure, allowing multiple users with varying access levels under one company, enabling organizational-level ordering and consolidated billing. Additionally, we provided SUNPAN with the flexibility to set tiered and personalized pricing for different customer profiles, accommodating their diverse client base across industries.
SUNPAN’s B2B site features shoppable PDPs with advanced functionality, including 3D models, AR integration, and a product comparison grid to highlight unique furniture features. Domaine Studio utilized Shopify metafields to provide detailed product information, such as materials, dimensions, pre-order inventory, and real-time anticipated delivery dates. This data, fed through a custom ERP integration, ensures clients have full visibility into product availability, helping them manage the impact on their construction timelines.
Tear sheets are essential for SUNPAN clients, providing a cohesive overview of furniture selections for large-scale projects. Domaine Studio enabled Designers to create customized PDF tear sheets for any product, featuring product details, dimensions, personalized pricing, and more. Clients can choose to include pricing or add a markup percentage. The result is a downloadable PDF with high-quality images and detailed specifications, serving as a bespoke, functional asset for client reference.
SUNPAN is about home - the whole home. Beautiful design and comfort are at their core, with trend-forward and versatile pieces that are perfect for any place of sanctuary.
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