Purpose-built for ambitious & beloved brands.
Simplifying commerce for the complex furniture industry
The Domaine team took a consultative approach to migrating Arhaus from a custom ecommerce solution to Shopify; the goal was to keep innovation at the core of the digital experience, while also making the complexity that is inherent within the furniture category look effortless.
Updating the navigation and site architecture Testing was a big opportunity for Arhaus. Our UX team drove a deep-dive competitive audit, customer and site data, and ultimately ran a user-testing program to validate our recommendations.
The Domaine design team developed a visual language that enhances the rich storytelling and photography central to the Arhaus strategy. The system features large immersive content blocks that seamlessly pair with smaller modules, creating an interlocking library of content and product sections.
Our goal on the technology side was to integrate the complexity of the enterprise furniture industry while maximizing the benefits of Shopify Plus. We migrated Arhaus from a custom eCommerce solution to Shopify Plus, overcoming the challenges of a legacy platform. Taking a consultative approach, our tech team worked closely with Arhaus’ business and IT teams to architect solutions tailored to their unique business needs.
Product detail pages for furniture brands are inherently complex, but our goal was to make them simple and inspiring. Our UX/UI solutions cater to a wide range of product types, conveying both breadth and depth of product information. Most importantly, they make complex product customization easy and enjoyable for users.
Domaine launched a 3D customizer for Arhaus that allows shoppers to create their own sectional by adding pieces, selecting fabrics, and customizing depth. The high-fidelity, immersive experience provides an experience that goes beyond competitors’ more simplistic tools. Developed with 3D Source, the launch prioritized beautifully detailed product models, elegant perspective shifts, and elevated aesthetics. During user testing of the configurator, 85% of users had a positive impression of the experience, noting that it was “easy to use”, “interesting and intuitive” and “high end and elegant”.
Arhaus was founded in 1986 on a simple idea: Furniture and décor should be sustainably sourced, lovingly made, and built to last.
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