Opportunity
Thirty years later, the brand's founding tenets are admired across the industry. We've worked to keep innovation at the core of the experience - while making the complexity inherent in the category look effortless.
Disciplines
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Updating the navigation and site architecture Testing was a big opportunity for Arhaus. Our UX team drove a deep-dive competitive audit, customer and site data, and ultimately ran a user-testing program to validate our recommendations.
The Tomorrow design team developed a visual language that supports the rich storytelling and photography that are core to the Arhaus strategy. The system provides large immersive content blocks that pair easily with multiple smaller modules, a interlocking library of content and product sections.
Our goal for the technology side of the project, was to incorporate the complexity of the enterprise furniture industry, while ensuring the team still takes advantage of all the benefits of Shopify Plus. We migrated Arhaus from a custom ecommerce solution to Shopify Plus, a legacy platform with great complexity and historical challenges. Our tech team took a consultative approach, collaborating closely with Arhaus’ business and IT teams to architect and design solutions that solve their unique business requirements.
Product detail pages are deeply complex for furniture brands, and our goal was to make them simple and inspiring. Our UX/UI solutions work across a wide variety of product types while communicate both breadth and depth of product information. But most importantly they make complex product customization easy and enjoyable.
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