Purpose-built for ambitious & beloved brands.
A premium subscription program for a premium coffee brand
Looking to optimize and diversify their ecommerce presence, Fellow partnered with Domaine to launch a subscription program on Recharge in time for Black Friday. Recharge’s seamless integration and customization capabilities allowed us to get the new program live within a month, the success of which facilitated ongoing collaboration between Fellow and Domaine.
Using the Recharge platform, the Domaine team developed a subscription model for craft coffee bean delivery, allowing customers to choose their preferred roast and frequency. Working with Govalo, they added a gifting option, ensuring recipients weren’t responsible for shipping fees and could extend their subscription after the gift period. Canal integration enabled Fellow to offer third-party roasters without holding inventory, rolling out the program in record time.
The Domaine team redesigned Fellow’s PDPs to enhance brand identity, modernize the look, and implement advanced shopping tools. By showcasing appealing brand assets and adding features like model comparison and technical specs, the redesign highlighted Fellow’s vibrant story and the technical advantages of their products. With the new design launched, the team is now using an iterative approach, conducting A/B testing to evaluate the value of the updates.
Fellow introduced the affordably-priced Opus grinder, targeting a new market with their all-in-one solution. The launch was highly successful, with the grinder selling out instantly. To maintain sales momentum, the Domaine team quickly implemented a pre-order option using the PreProduct platform, allowing Opus sales to continue regardless of stock, ensuring no loss of revenue.
Fellow is on a mission to give provide the gear, the guidance, and the coffee to make each brewing routine a moment of creativity.
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