Domaine employees working on wireframes together
Floyd sofa in a room
Employee coding on his computer
Ulla Johnson editorial image
Cécred product photograph
Oscar de la Renta model posing with a purse
Employee working on the design for Domaine website
Gobi sweaters folded on top of each other
Timex watch

Purpose-built for ambitious & beloved brands.

Keen

Image of women and man brushing their teeth wearing Keen

Expanding to new markets with a strategic Shopify migration

Keen's iconic water sandals and rugged workwear have catapulted the brand into new growth and markets. As Keen rapidly expanded internationally, the brand selected Domaine to migrate its website from Salesforce Commerce Cloud (SFCC) to Shopify. The new online store is focused on brand storytelling and unlocking global expansion, setting the Keen brand up for continuous growth and scale.

Keen homepage screenshot

Commerce & content

A core premise for the Keen redesign was that their mission driven message was not hidden in a "Blog" but rather infused throughout the site experience. So we developed a variable tag/story function, which allows the Keen editorial team ultimate interchangeability between product, written-content, and imagery.

Desktop screenshot of homepage

International sites

Our playful, flexible system took into account character count and storytelling flexibility so that each market can put together landing pages according to their unique marketing calendar and product mix.

Screenshot of product comparison
Keen product listing page

Multi-site architecture

A mono-repository approach centralizes all code and assets in one place, fostering consistency across locales and reducing redundancy through shared libraries and components. This strategy streamlines testing, deployment, and scaling, enhancing our efficiency and reducing potential errors.

screen shot of desktop and mobile screens
Keen homepage

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