Migrating to Shopify with a flexible theme for expansion
The Half Helix team took the same approach as the Laura Mercier and Timex projects, creating a universal theme for all expansion stores. This has become a go-to move for the Half Helix team when tackling projects for global brands with a vast, detailed product range. The approach allows the Schleich team to toggle features on and off for their Canadian and American sites, supports multi-language, and easily allows them to roll into new markets with different currencies.