Schleich

The migration of Schleich's Canadian and American ecommerce sites involved a close collaboration between Domaine and the client team. During scoping and discovery, we dove deeply to understand the brand's business, create diagrams of their order flow, and break down their existing sites in a granular way, given the multifaceted nature of the brand’s worldwide presence. The migration has allowed Schleich to benefit from Shopify’s rapid deployment and artificial intelligence (AI) capabilities while unlocking access to the Shopify ecosystem’s apps and seamless integrations. We rebuilt Schleich's backend flow within Shopify in just a few days, a project that was forecasted to last at least four months if completed on Magento. The final result is two new Shopify sites (Canada and US) that are built with theme flexibility and customized for the brand's products and processes. We are now working on the next phase of the project, developing stronger personalization tools through machine learning.

We worked to create a universal theme for all of Schleich's expansion stores. This has become a go-to move for Domaine when tackling projects for global brands with a vast, detailed product range. The approach allows Schleich to toggle features on and off for their Canadian and American sites, supports multi-language, and easily allows them to expand to new markets with different currencies.

We developed custom integrations for Schleich’s loyalty program on Yotpo and their newsletter program on Klaviyo. We also worked to ensure the Schleich sites’ compliance with General Data Protection Regulation (GDPR) and other privacy measures. Creating an account with the brand and signing up for its loyalty program needed to be age-gated at 18+, so the team developed a custom feature allowing customers to confirm their age.

The brand’s vast directory of product features and functionality are managed by their team in a library of CSV files. We created a custom solution so that they could continue to do mass updates on their content by adapting the new sites’ Shopify meta fields to replicate the functionality of this library. Schleich can now download a CSV of their product content, update relevant data points, and re-upload to Shopify for the system to automatically update the relevant products, making it much easier for the team to self-perform mass updates for product descriptions or even pricing in the event of sales.