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Purpose-built for ambitious & beloved brands.

Marko speaking to guests at Domaine's Retention Reimagined event

NRF '25: A Series of Unforgettable Events

As the retail world convened in New York City for NRF ‘25, we made our mark with a busy schedule of events tailored to connect, inspire, and celebrate the future of commerce.

Mac and Max at the Shopify booth at NRF '25

We also proudly announced our recognition as a Platinum Tier Partner in Shopify’s newly redefined Partner Program for 2025. The Platinum Tier is the highest tier in the program, and is reserved for Shopify’s top global partners who demonstrate exceptional performance, expertise, and commitment to merchant success.

From intimate gatherings to high-energy experiences, here’s a recap of Domaine’s key moments at NRF this year:

Retention Reimagined at Michelin-starred Atera with Klaviyo

The pinnacle of Domaine’s NRF programming, Retention Reimagined, was an intimate evening at Michelin-starred restaurant, Atera. Co-hosted with Klaviyo, the discussions centered on cutting-edge retention strategies, highlighting how personalization, data insights, and innovative marketing approaches are redefining customer loyalty. Guests enjoyed an exquisite 14-course meal while diving deep into actionable strategies to enhance retention in 2025 and beyond.

Women in Ecommerce Brunch at the Hotel Chelsea with Shopify, Recharge, & Bloomreach

Empowering women in ecommerce took center stage at this inspiring brunch, hosted by Domaine, Shopify, Recharge, and Bloomreach at the infamous Hotel Chelsea. Attendees shared stories of leadership, growth, and innovation while enjoying a beautifully crafted menu. The event fostered meaningful connections and celebrated the incredible contributions of some of the women shaping the ecommerce landscape.

Speakers at the CTO brunch

CTO Brunch at the Modern at MoMA with Shopify

Set against the iconic backdrop of the Modern at MoMA, Domaine and Shopify hosted an exclusive Unified Commerce Brunch. CTOs from key brands, Domaine’s Max Rolon, Psycho Bunny's Jean-Aymeri de Magistris, and Evereve's Tamer Selim, came together to discuss some of the top strategies shaping unified commerce in 2025, across ecommerce, retail, and B2B. With lively discussions fueled by gourmet bites and insights from Shopify’s team, attendees left energized and equipped with forward-thinking takeaways.

Speakers at the Daily Harvest panel

Daily Harvest Panel at the Shopify Booth

The Shopify booth buzzed with energy as YuJin Yong from Daily Harvest took center stage for an insightful panel discussion. Joined by Domaine’s CTO Max Rolon, the panel explored the leading food and beverage brand’s ecommerce transformation as they migrated to Shopify. Attendees gained a behind-the-scenes look at how Daily Harvest is leveraging Shopify’s tools to grow its business while staying true to its mission.

Guests at the DTCx dinner

DTCx Dinner at Buddakan with Gorgias, Nosto, & Shipbob

At the renowned Buddakan, Domaine joined partners Gorgias, Nosto, and Shipbob to host a DTCx Dinner that celebrated innovation in the direct-to-consumer (DTC) space. The event featured a curated menu, thought-provoking discussions, and an electric atmosphere that sparked new ideas and collaborations among ecommerce leaders.

NY Knicks Game at MSG with Shopify, Yotpo, & Yottaa

For those lucky enough to secure a coveted spot at this intimate event, our NY Knicks suite at Madison Square Garden delivered an unforgettable experience. Co-hosted by Shopify, Yotpo, and Yottaa, the night blended courtside action with networking opportunities, creating a perfect setting for meaningful conversations.

Rise & Revive at the Othership with Loop

Domaine partnered with Loop for an invigorating morning at the Othership, an immersive wellness space in the heart of NYC. Attendees experienced guided breathwork, ice baths, and saunas—a refreshing departure from the typical conference grind. This unique event embodied the importance of balancing work and self-care, while creating a space to form new connections.

NRF 2025 was a whirlwind of connection, inspiration, and growth, and Domaine was thrilled to partner with industry leaders to bring each of these events to life. Each gathering underscored the power of collaboration and the shared vision driving ecommerce forward. As we look ahead, the insights and relationships forged during NRF will undoubtedly shape the future of retail.

Authors

Headshot of Tiffany Le
Marketing
Tiffany Le

Brand Marketing Manager

Tiffany, Brand Marketing Manager at Domaine, began her career in fashion, transitioning from brand marketing at SSENSE and Psycho Bunny to the agency world. She thrives on creative collaboration and exploration. Tiffany lives in Montreal, where she’s part of an art collective, and enjoys painting, sewing, and snowboarding.

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