Domaine employees working on wireframes together

Floyd sofa in a room

Employee coding on his computer

Ulla Johnson editorial image

Cécred product photograph

Oscar de la Renta model posing with a purse

Employee working on the design for Domaine website

Gobi sweaters folded on top of each other

Timex watch

Purpose-built for ambitious & beloved brands.

Shopify App Development

We build custom Shopify apps that are tailored solutions to meet your business needs through Shopify's API.

Shopify App Development

Mobile screenshot of Ulla Johnson PLP

Custom Middleware

Ulla Johnson

Crafting a new website to match an elegant & timeless brand

IndustriesFashion & Apparel

Women wearing Rothy's

Rothy's product detail page

Inventory Management

Rothy's

A performance-driven rebuild for eco-friendly fashion

IndustriesJewelry & Accessories

Paper flower bouquet sitting on a table

Fresh Cut Paper Product Listing Page

Product Customizer

Checkout Customization

Custom Discounts

Fresh Cut Paper

A blossoming customer experience (CX) in bespoke gifting

IndustriesFurniture & Home

Your brand has a bright future… Let’s build it.

We’ve developed over 300 Shopify sites for brands ranging from Laura Mercier to NOBULL, and are committed to crafting innovative, boundary-pushing commerce solutions.

Shopify App Development

marko bon brainstorming whiteboard for customization

10.18.2024

The True Meaning of Customization on Shopify: Custom vs “Out-of-The-Box” Themes

In this article, we break down the differences between creating a custom theme versus using an out-of-the-box theme on Shopify. We address common misconceptions about the Shopify platform’s customization potential within its native content management system (CMS).