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Bare Minerals

Bringing new personalization and customization features to bareMinerals


A fresh, digitally native feel for the bareMinerals site supports the brand’s goal of connecting with younger demographics—and Domaine’s recent work on fellow Orveon brand Laura Mercier’s site sped up the process for a launch one month ahead of schedule.


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Shopify migration for new features and efficiency

The site’s migration from SFCC to Shopify reduced operational complexity, slow load times, and high costs. Modules and custom pages allow the team to mix and match content in grid blocks and video galleries, simplifying the process for new content, launches, and products.

Desktop screenshot of bareMinerals hero section

A flexible universal theme for seamless expansion

A universal theme makes launching regional expansion sites more efficient, with two regional stores launched so far. The bareMinerals team can toggle integrations on and off across localized stores, reducing the need for developer support in store management.

Creating much-needed personalization with Nosto

Personalization tool Nosto was integrated into the bareMinerals site for a more personalized shopping experience. Extensive user journey data informed the updates, and product carousels and AI-powered recommendations are among the new features implemented.

Desktop screenshot of a recommended products section on the bareMinerals site
Still life photo of various bareMinerals beauty products

Related Work

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