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Hero photo of Creed Aventus fragrance sitting on a rock


A unified, global ecommerce experience for luxury perfume house Creed


The House of Creed has been dedicated to creating original, artisan fragrances for over 260 years. With a strong online presence in both North America and Europe, the brand wanted to consolidate their ecommerce experience for a unified global identity.


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Introducing a new luxurious design

Updated art direction and a clean, polished look better communicate Creed’s brand image on the redesigned site. Premium product storytelling elements like detailed flavor notes, expandable reviews, and scroll animation bring a high-end browsing experience to the site.

Desktop design for Creed's homepage hero

A sophisticated, personalized shopping experience

Medallion and bottle engraving with live 3D rendering and custom gifts according to order value make for a high-end experience. Meanwhile, features like a kit builder, sample selection, and custom gifting add-ons add a level of personalization.

Desktop design for Creed's bottle engraving tool
Silver Mountain Water fragrance from Creed sitting on a watery surface

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