Domaine employees working on wireframes together
Floyd sofa in a room
Employee coding on his computer
Ulla Johnson editorial image
Cécred product photograph
Oscar de la Renta model posing with a purse
Employee working on the design for Domaine website
Gobi sweaters folded on top of each other
Timex watch

Purpose-built for ambitious & beloved brands.

Bare Minerals

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An efficient & collaborative SFCC to Shopify replatform

bareMinerals partnered with Domaine to replatform from Salesforce Commerce Cloud to Shopify to reduce complexity, slow load times, and high costs, while creating a fresh, digitally-native feel that would resonate with younger consumers. With our recent work on fellow Orveon brand, Laura Mercier, already under way, we were able to thoughtfully reuse elements of the code to launch the site ahead of schedule.

Desktop screenshot of bareMinerals hero section

Shopify migration for new features and efficiency

The site’s migration from SFCC to Shopify reduced operational complexity, slow load times, and high costs. Modules and custom pages allow the team to mix and match content in grid blocks and video galleries, simplifying the process for new content, launches, and products.

A flexible universal theme for seamless expansion

A universal theme makes launching regional expansion sites more efficient, with two regional stores launched so far. The bareMinerals team can toggle integrations on and off across localized stores, reducing the need for developer support in store management.

Desktop screenshot of a recommended products section on the bareMinerals site

Creating much-needed personalization with Nosto

Personalization tool Nosto was integrated into the bareMinerals site for a more personalized shopping experience. Extensive user journey data informed the updates, and product carousels and AI-powered recommendations are among the new features implemented.

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