Purpose-built for ambitious & beloved brands.
An efficient & collaborative SFCC to Shopify replatform
bareMinerals partnered with Domaine to replatform from Salesforce Commerce Cloud to Shopify to reduce complexity, slow load times, and high costs, while creating a fresh, digitally-native feel that would resonate with younger consumers. With our recent work on fellow Orveon brand, Laura Mercier, already under way, we were able to thoughtfully reuse elements of the code to launch the site ahead of schedule.
The site’s migration from SFCC to Shopify reduced operational complexity, slow load times, and high costs. Modules and custom pages allow the team to mix and match content in grid blocks and video galleries, simplifying the process for new content, launches, and products.
A universal theme makes launching regional expansion sites more efficient, with two regional stores launched so far. The bareMinerals team can toggle integrations on and off across localized stores, reducing the need for developer support in store management.
Personalization tool Nosto was integrated into the bareMinerals site for a more personalized shopping experience. Extensive user journey data informed the updates, and product carousels and AI-powered recommendations are among the new features implemented.
Bare Minerals' cruelty-free, vegan formulas are clinically proven to improve skin texture and tone—instantly and over time—safe for even the most sensitive skin.
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