Opportunity
FIGS asked Domaine to support digital product innovation across a range of initiatives. Our "one team" model collaborates on everything from marketing and product campaigns, to innovative features, and technology strategy and process.
Disciplines
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Our deep experience building kits made it a great place to show value quickly. But with every design and implementation we add something new, in this case a content slot that gives voice to the community of caregivers who are the core of the FIGS brand.
While tasked with redesign projects throughout the FIGS site, we ran a concurrent UI Evolution workstream in order to create a meaningful foundation to all of our design decisions.
Brining performance and luxury fabric into a new market is a core value proposition for FIGS. We designed, developed, and launched the new landing page that communicates this vision with an entirely new icon set that we created.
There are only a few brands who have the opportunity to create a meaningful connection to such a specific community as FIGS has with healthcare professionals. Tomorrow was tasked with designing and building the content platform that services this unique and broad customer base.
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