Opportunity
Domaine is honored to have been selected as her partner on the brand’s digital evolution, starting with the initial launch of her iconic bag.
Disciplines
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Using a sprint-based design & development philosophy, we are creating a new merchant-forward architecture, highlighting unique content, and breathing new life into the digital experience.
We’ve re-architected the navigation primarily to expose a new Featured section more prominently. During this process we gave her iconic handbags a more visual treatment. The new navigation highlights a new Featured section, where hand-picked product selections and accompanying content are exposed. Internal ad banners have been added, and a unique horizontal listing that works the same on desktop as it does on mobile.
With our customized code, we’ve developed blog functionality that allows for a flexible section structure, followed by a merchandised product grid. These 4 templates, with hundreds of combinations, provides the GH team with a large range of storytelling vehicles with which to reach her customers.
A common debate internally at brands is whether to show On Body or Laydown imagery on a product listing page. For GH, we developed a toggle that allows the customer to switch between the two. Also in this sprint we developed a new system for hover states on desktop, and product-tile-swipe functionality on mobile. Additionally - we added two new “in-house ad” units for the PLP, a single and a double-sized version.
In a few short weeks we added three new features to the PDP to accompany the launch of handbag sales, her iconic product. Pre-Order, Monogramming, Book an Appointment
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