Opportunity
Since 2013, Floyd has proudly been developing high-quality, customizable furniture that’s made to last. A complete redesign better reflects the brand’s identity, while updated development creates a smoother experience for customers and the Floyd team alike.
Disciplines
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Highly customizable products like the 3-part sectional (that can even extend to an 11-piece) can’t rely on simple product bundles. Instead, sub-products are grouped to appear as a single product on a PDP, but configured as individual parts once added to a cart.
A bespoke solution for question-based search helps customers find exactly what they’re looking for. Despite being outside of the regular Shopify pages, FAQs come up in the search bar, empowering shoppers to make more informed purchasing decisions.
Best-in-class PDPs feature full-bleed gallery image and video, 50-50 text columns, clear product storytelling, and an information-packed ‘All in the details’ section. Meanwhile, featured collections highlight what’s new and suggested product combinations.
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