Purpose-built for ambitious & beloved brands.
Ecommerce built with integrity & scalability in mind
Floyd approached Domaine for a complete online storefront redesign to better reflect the brand’s identity, as well as its customer experience. We took an elevated approach to the design and development, allowing for scalability of their product offering, and also built a simple admin to add new products and customization opportunities.
Highly customizable products like the 3-part sectional (that can even extend to an 11-piece) can’t rely on simple product bundles. Instead, sub-products are grouped to appear as a single product on a PDP, but configured as individual parts once added to a cart.
A bespoke solution for question-based search helps customers find exactly what they’re looking for. Despite being outside of the regular Shopify pages, FAQs come up in the search bar, empowering shoppers to make more informed purchasing decisions.
Best-in-class PDPs feature full-bleed gallery image and video, 50-50 text columns, clear product storytelling, and an information-packed ‘All in the details’ section. Meanwhile, featured collections highlight what’s new and suggested product combinations.
