Serving as a digital partner for a timeless brand's growth
Domaine is honored to have been selected as her partner on the brand’s digital evolution, starting with the initial launch of her iconic bag.
Gabriela Hearst
The Handbag Visualizer & Navigation Updates
We’ve re-architected the navigation primarily to expose a new Featured section more prominently. During this process we gave her iconic handbags a more visual treatment. The new navigation highlights a new Featured section, where hand-picked product selections and accompanying content are exposed. Internal ad banners have been added, and a unique horizontal listing that works the same on desktop as it does on mobile.
PLP Optimizations
A common debate internally at brands is whether to show On Body or Laydown imagery on a product listing page. For GH, we developed a toggle that allows the customer to switch between the two. Also in this sprint we developed a new system for hover states on desktop, and product-tile-swipe functionality on mobile. Additionally - we added two new “in-house ad” units for the PLP, a single and a double-sized version.
A Flexible and Shoppable Content Strategy
With our customized code, we’ve developed blog functionality that allows for a flexible section structure, followed by a merchandised product grid. These 4 templates, with hundreds of combinations, provides the GH team with a large range of storytelling vehicles with which to reach her customers.
Product Detail Page Optimizations
In a few short weeks we added three new features to the PDP to accompany the launch of handbag sales, her iconic product. Pre-Order, Monogramming, Book an Appointment
An Iterative Approach to Redesign
Using a sprint-based design & development philosophy, we are creating a new merchant-forward architecture, highlighting unique content, and breathing new life into the digital experience.
