Hawthorne

Taking a mostly design-agnostic approach, the Domaine team performed a rebuild of the Hawthorne website. Components were structured to be flexible in order to take on redesign shapes if necessary. Keeping in mind that the technology would ultimately be handed off to Hawthorne’s in-house team, special attention was paid to organizing and simplifying the website’s coding and ensuring that all changes were clear and traceable. The Domaine rebuild of Hawthorne’s website improved the site speed significantly, an impressive feat for a headless site.

The Half Helix team migrated Hawthorne from WordPress to Storyblok headless CMS. Dynamic blocks and reusable content formats were structured to bring new flexibility and interactivity to various product pages and the overall e-commerce experience. Features such as real-time content previews in the CMS editor make website adjustments more intuitive for non-developer team members, creating a more maintainable and customizable website. The dynamic blocks implemented by Domaine are easily reused across different PLPs and PDPs, allowing for an overall faster-paced and approachable rollout for new content.

Hawthorne was on WooCommerce but the Domaine team replatformed them to Shopify. This involved collaborating with third-party logistics provider Rubyhas to ensure that data communication would adapt to the change, specifically in relation to bundle purchases. While bundles are a key feature of the Hawthorne shopping experience, they were originally added to cart as individual items. Domaine’s restructuring allowed the bundles to exist under individual SKUs for improved checkout flow and a simplified customer journey.