Opportunity
As part of Milk’s growth, they've placed a strong emphasis on their own website. The site is a key contributor for the brand, building a relationship with their customers and revenue. Milk turned to Tomorrow for a grounds-up redesign & re-platform from Salesforce Commerce Cloud to Shopify Plus.
Disciplines
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Built on Online Store 2.0, we developed a flexible component library that adapts to a wide range of image assets while providing ultimate image-to-copy flexibility. For ease of marketing and merchandising, each modular section remains fresh and clean when re-stacked in any sequence and inserted onto any page directly in the Shopify admin with no development required.
We put explicit focus into shoppable product tiles that form the core of multiple re-usable component modules. These extend from the homepage into the PLP and PDP, ensuring the customer can Add to Bag from any page at any time.
In the beauty space, where product information is very specific across a wide range of product categories - the PDP requires ultimate modularity. Building the site on Shopify Online Store 2.0 gives Milk enormous flexibility across 15+ interchangeable sections.
From associating a unique array of free samples based on products in the bag, to Free Shipping Threshold progress-bars, we supplied the Milk team with a large array of conversion-oriented Mini Cart and shopping bag features.
In an era where customers read less and less online, a blog has to be image-heavy, exciting and interactive. Our reusable components find new life in the content section of the site, from video tutorials to product carousels and get-the-look modules.
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