Purpose-built for ambitious & beloved brands.
An ecommerce space for young people, with parents in mind
Overtime approached Domaine looking to build a youthful new ecommerce shop that would capture its essence through design and that would also have a streamlined user flow. The end result is a new Overtime site that builds trust with customers and also features an exceptional mobile experience.
For a brand as fun as Overtime, the team got to flex their creativity. From the moveable, original stickers to ticker tape elements and a custom cursor, the site has a distinct, memorable personality. Plus, a ‘shop this look’ video with easy-buy images makes selection simple and brings a sense of belonging for visitors.
To appeal to a mobile-engaged demographic, Overtime wanted an SMS focus that doesn’t require email. The Domaine team went the extra mile for an exceptional mobile experience of the site, serving up the content in a visual format reminiscent of TikTok and Instagram to create familiarity for customers.
With a clear focus on optimizing conversion and average order value, theDomaine team set out to remove anything that added more steps for Overtime’s customers. Upsells are encouraged through the cart’s progress bar that indicates the dollar value needed to get a gift with purchase, and products are easy to find without any complex filters.
Overtime builds disruptive new sports leagues aimed globally at the next generation of sports fans and athletes.
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