Redeem App

Redeem provided high-level ideation and prototypical designs which were expanded upon by Half Helix’s guidance and strategy. Keeping customer journey top of mind, the team created high fidelity UX designs mapping out every possible state and edge case. Special care was taken to ensure that the discount systems were being used securely, and that checkout flow did not defer purchase. The resulting app allows merchants to add Redeem to their storefront and creates a token stored on the blockchain for customer discounts.

Part of Half Helix’s mandate was to ensure Redeem’s token discount points would under no circumstances get lost during checkout, nor prevent checkout altogether. This required a close look at anomalous checkout states and product processing. Staging cart abandonment scenarios allowed the team to ensure that tokens could easily be reclaimed when logging in again, regardless of device. This challenge demanded extensive Shopify knowledge to survey the checkout experience from all angles.

Instead of the traditional route of Shopify API, Half Helix made use of Shopify’s webhooks feature in order to track cart and checkout information. The creative approach allowed for more finely-tuned data collection while in a passive state, allowing Redeem to receive notification of events such as cart creation without having to make an explicit request. This led to key learnings on how webhooks can be optimized in specific developmental scenarios, furthering Half Helix’s in depth understanding of Shopify optimization.