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Man wearing a Saturday's NYC shirt shields his eyes from the light

Saturdays NYC

Since its launch in 2009, Saturdays has grown from a small downtown shop into an international lifestyle brand.

Opportunity

We focused on recreating the feel of Saturdays brick and mortar locations in an online space. We helped to improve site-speed and visually enhance the ecommerce experience.

Disciplines

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A classic site for a classic brand

Mimicking the brands' lifestyle-focused look and feel was a necessary approach when transitioning them from a failed implementation on Bigcommerce to Shopify Plus. Saturdays has multiple physical locations around the world and a wholesale offering, so our team made sure this site became their go-to shoppable lookbook.

Desktop screenshot of Saturday's NYC's Spring '20 collection page

Streamlined filters and color swatches for easy browsing

Saturdays offers both seasonal and essential pieces in multiple colorways. We made searching for these products easy with advanced filtering capabilities that were simple to structure on the backend. We created a PDP with big bold imagery to allow for the brands photography and video to breath life into the buying experience.

Desktop screenshot of Saturday's NYC's product page for a t-shirt
Diptych of two women in Saturdays NYC clothing

Related Work

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