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Schleich
Migrating a legacy toy brand from Magento to Shopify
Schleich approached Domaine to replatform its North American sites from Magento to Shopify and simultaneously refresh its approach to direct-to-consumer (DTC) ecommerce. The new website now enables rapid deployment, AI capabilities, and theme flexibility that is customized for their unique needs.
The migration of Schleich’s Canadian and American e-commerce sites was a collaborative effort between Domaine and the client. During scoping, we deeply analyzed the brand’s order flow and existing sites. The migration to Shopify provided rapid deployment, AI capabilities, and access to Shopify’s ecosystem. In just days, we rebuilt Schleich’s backend flow, a process that would have taken months on Magento. Now, we’re developing stronger personalization tools through machine learning for the next phase.
Expanding to international markets with multi-language instances
The platform migration also allowed Schleich to use Shopify’s Markets feature and launch stores in seven additional countries with only two additional expansion stores for international marketing campaigns. Domaine helped build these instances for Germany and Spain, both being multi-lingual to access customers in a total of six languages. This powerful tool allows Schleich to build their global audience and scale at a new level.
Introducing a one-of-a-kind category system through a customized theme
Schleich’s products are organized into categories and themes like ‘Farm World.’ Migrating this detailed structure to Shopify required a unique approach using Shopify tags. We implemented a custom naming convention to allow customers to filter products based on specific criteria. Custom theme features were added to ensure seamless navigation, helping shoppers easily narrow down their search by product type or theme.
Adding compliance measures in across integrations
We developed custom integrations for Schleich’s loyalty program on Yotpo and their newsletter program on Klaviyo, ensuring GDPR compliance and other privacy measures. To meet age-gating requirements, we built a custom feature that allows customers to confirm they are 18+ when creating an account or signing up for the loyalty program.
Migrating CSV product content for simplified mass-updates
Schleich manages a vast product directory using CSV files. We developed a custom solution that adapts Shopify meta fields to replicate this functionality, allowing their team to perform mass content updates. Schleich can now download, edit, and re-upload a CSV file to automatically update product data, such as descriptions or pricing, making it easier for the team to handle updates, especially during sales.
Schleich makes childrens' toys that invite stories still unwritten. They reflect the natural curiosity and creativity of kids.