Purpose-built for ambitious & beloved brands.
Migrating a legacy toy brand from Magento to Shopify
Schleich approached Domaine to replatform its North American sites from Magento to Shopify and simultaneously refresh its approach to direct-to-consumer (DTC) ecommerce. The new website now enables rapid deployment, AI capabilities, and theme flexibility that is customized for their unique needs.
The migration of Schleich’s Canadian and American e-commerce sites was a collaborative effort between Domaine and the client. During scoping, we deeply analyzed the brand’s order flow and existing sites. The migration to Shopify provided rapid deployment, AI capabilities, and access to Shopify’s ecosystem. In just days, we rebuilt Schleich’s backend flow, a process that would have taken months on Magento. Now, we’re developing stronger personalization tools through machine learning for the next phase.
We developed a universal theme for Schleich’s expansion stores, a go-to strategy for Domaine when working with global brands with diverse product ranges. This approach allows Schleich to toggle features for their Canadian and American sites, supports multiple languages, and enables easy expansion to new markets with different currencies.
Schleich’s products are organized into categories and themes like ‘Farm World.’ Migrating this detailed structure to Shopify required a unique approach using Shopify tags. We implemented a custom naming convention to allow customers to filter products based on specific criteria. Custom theme features were added to ensure seamless navigation, helping shoppers easily narrow down their search by product type or theme.
We developed custom integrations for Schleich’s loyalty program on Yotpo and their newsletter program on Klaviyo, ensuring GDPR compliance and other privacy measures. To meet age-gating requirements, we built a custom feature that allows customers to confirm they are 18+ when creating an account or signing up for the loyalty program.
Schleich manages a vast product directory using CSV files. We developed a custom solution that adapts Shopify meta fields to replicate this functionality, allowing their team to perform mass content updates. Schleich can now download, edit, and re-upload a CSV file to automatically update product data, such as descriptions or pricing, making it easier for the team to handle updates, especially during sales.
