Domaine employees working on wireframes together
Floyd sofa in a room
Employee coding on his computer
Ulla Johnson editorial image
Cécred product photograph
Oscar de la Renta model posing with a purse
Employee working on the design for Domaine website
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Timex watch

Purpose-built for ambitious & beloved brands.

Model wearing a Timex watch
Rothy's ballet flats
Cecred oil
Model wearing a Timex watch
Rothy's ballet flats
Cecred oil

Using data, historical insights, and brand experiences to guide businesses to ecommerce success.

Strategy

Our Strategy Practice

We form long-term strategic relationships with our clients, each aimed at growing their direct-to-consumer (DTC) channel through smart, informed decisions. With years of experience across all verticals and company sizes, our ecommerce strategists leverage data to create and execute thoughtful commerce roadmaps.

Model wearing a Timex watch
Rothy's ballet flats
Cecred oil
Model wearing a Timex watch
Rothy's ballet flats
Cecred oil

A team of experts across all areas of ecommerce, dedicated to building the brands of tomorrow.

Website Audits

Providing actionable insights to help build the best version of each ecommerce presence.

Conversion Rate Optimization (CRO)

Optimizing websites for higher on-page conversion and overall ecommerce performance through a test and learn approach.

Persona Definition

Creating detailed personas using data appends with your customer database to deeply understand your unique DTC customer.

Website Analytics and Strategic Insights

Data-driven website insights to optimize user experience, boost conversions, and drive growth.

Market, Customer, & Competitive Research

Insights to understand market position, leveraging our history working with ambitious and beloved brands.

Objective & KPI Development

Tailored objectives and KPIs to measure performance, guide strategy, and achieve business goals.

Guided Ideation

Collaborative ideation sessions led by ecommerce experts to drive innovative, strategic solutions.

Roadmapping & Prioritization

Strategic roadmapping and prioritization, incorporating impact/effort analysis to optimize ROI and drive results.

Financial Forecasting & Modeling

Financial forecasting and modeling based on previous business performance and roadmap plans to guide strategic decisions.

Personalization

Enhancing user experiences through personalized UX and content, driven by behavioral and demographic data, to boost engagement and conversions.

Competitive Audits

Evaluating market positioning relative to competitors and industry leaders to uncover opportunities and enhance strategy.

Ecommerce data and insights informed by the best minds in ecommerce.

Dashboard Creation

Designing custom analytics dashboards to visualize key metrics, track performance, and drive data-driven decisions.

GA4 / GTM Configuration & Maintenance

Connecting Shopify storefronts with the most essential and powerful Google Analytics (GA) functionality.

Customer Lifetime Value (LTV) Modeling

Forecasting to empower strategy and plan for business growth.

Customer Surveys

Conducting and analyzing customer surveys to gather insights, understand preferences, and inform strategic decisions.

Customer Data Appends

Helping brands stay up-to-date with customer insights through richer, more complete customer demographic data.

Revenue Growth Modeling

Revenue growth models designed by ecommerce experts to help brands grow and scale to the next stage.

Strategy Insights

Your brand has a bright future… Let’s craft it.

From Bombas to Timex, we’ve helped more than 300 brands build data-driven, revenue-focused eCommerce strategies that scale.

TEST

Strategy Work