Purpose-built for ambitious & beloved brands.
Enriching online shopping for high-end timepieces
Guess Watches' previous website was on Salesforce Commerce Cloud (SFCC), resulting in technical debt and high total cost of ownership (TCO). Guess Watches partnered with Domaine to replatform to Shopify; we migrated all of the brand's data and enhanced both design and functionality to unlock its full storytelling potential.
The Domaine team elevated Guess Watches’ online shopping experience with a digitally native design. Scroll patterns and interaction animations created a luxurious browsing experience, showcasing premium watch features. Intuitive navigation was added to the collections menu for easier browsing and product discovery, while lifestyle images on product pages provided stylistic context, enhancing each timepiece’s presentation.
The technical nature of Guess Watches required detailed, yet customer-friendly product description pages, highlighting key features like water resistance and strap type in a consistent style. Domaine achieved this by leveraging Shopify’s metaobjects, a feature that allows structured, reusable data to be stored and displayed across the site, ensuring a uniform and approachable presentation of product details.
Domaine optimized PLPs by using native Shopify filters and side pop-ups to explain watch features. Product details and storytelling were separated into content blocks, easily managed from the admin side. By integrating Guess Watches’ Product Information Management (PIM) system, features were automatically fed to corresponding SKUs using metaobjects. A dynamic feature was added to proportionally display watch face sizes based on wrist size, and user manuals were better organized with metaobjects, enhancing the shopping experience.
