Opportunity
Stoney Clover Lane engaged Domaine to redesign their website and refresh their entire look and feel. We infused their brand DNA into a new style guide, up through an ownable photography direction and total redesign.
Disciplines
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All great ideas are sparked by simplicity, and in this case the travel pouch became the canvas upon which this brand was formed. Massive popular success quickly followed, with famous collabs from Disney to Juicy Couture.
The power of these collabs is in the ability for SCL fans to customize limited-edition patches onto a wide variety of pouches, backpacks, pencil holders, you name it. This is done with our custom configurator, where she can load-up her creation from thousands of letterforms and patches. And of course it has to be both easy and fun to use.
Stoney Clover Lane appeals to a well heeled audience, conversant in luxury themes and imagery. We defined a photo direction that speaks to product scale and versatility, as well as an editorial direction that placed the product in the context of her lifestyle.
The brand screams for a bright new system, and also a clear and simple framework which can ground the energy of the site. We custom designed every dot-wack, icon, and button into the SCL digital identity, while becoming masters of every nuance of pink imaginable.
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