Opportunity
Timex, an iconic American brand known for its enduring timepieces, aimed to update and expand its online stores in the US, Canada, UK, and Europe. This involved modernizing design and functionality while migrating customer data from SFCC to Shopify.
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Timex’s existing experience was elevated with modern design features like scroll patterns and interaction animations. Lifestyle images, responsive size guides, and a night display toggle for INDIGLO® watches further enrich the shopping experience.
Shopify's new metaobjects feature enabled the display of key features across different product types without manual setup. Pop-out descriptions on PLPs make features easily understandable, while metafields enhance search functionality.
A flexible theme supports localized releases, product offers, and SEO and marketing efforts. Navigating between regional sites is easy for customers, while the Timex team can quickly switch between Timex and sister brand Guess sites.
Domaine wins the Webby People’s Voice Award for Best Mobile UX with our innovative Timex site redesign. This work exemplifies our philosophy that — when implemented well — innovative visual design is a core part of creating world-class user experiences.
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