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Woman posing with Laura Mercier product

Laura Mercier

Best-in-class shopping for Laura Mercier’s makeup, skincare, bath, and body

Opportunity

A pillar in the beauty industry, the Laura Mercier brand represents beauty, simplicity, and sophistication. Its new online shopping experience evokes the same level of confidence as purchasing in-store through powerful personalization and interactive elements.

Disciplines

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Regional sites for more targeted marketing

The site was migrated from SFCC to Shopify using NetSuite, allowing Domaine to repurpose the new Shopify 2.0 site to build out additional regional sites. The Laura Mercier team can now do localized, targeted marketing more easily across consumer geographic locations.

Desktop screenshot of the Laura Mercier site highlighting virtual experiences

Expertly crafted design personalization

To support the site’s design personalization, Half Helix built a custom portal for the Nosto integration. They also built a new carousel, which means no design or widget inconsistencies crop up when the personalization is triggered. Everything from which products appear to how they look and when they’re removed is within the Laura Mercier team’s control. Plus, a Klevu integration makes customization and integration between Nosto and Collections possible.

A customer-centric experience

Virtual try-on gives shoppers a chance to test products before purchasing, and live chat is available to answer common questions. 1.5 million customer records were imported to ensure returning customers could access their order history and product information.

Desktop screenshot of Laura Mercier's skin quiz
Diptych of a shot of various Laura Mercier product and a model wearing the product

Related Work

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