Opportunity
Through a one-of-a-kind session with a color expert, anyone can create, experiment, and express themselves with a color that is literally all their own. The site needs to explain this unique service and drive bookings at one of their 10 stores nationwide.
Disciplines
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Our project coincided with the birth of a new logo. We brought motion into our style guide, pairing it with a mix of typography and photography that we believe expresses the creative spirit behind the brand.
As we inspire customers to book appointments, we designed UX improvements on 3rd party apps, while also applying consistent branding across the entire booking flow, including the store-managed POS experience.
Although driving store-visits was our primary metric, a core collection of lipstick colors are available to purchase on the site. We designed and built an immersive product listing page, followed by a product detail page that continues the storytelling behind the creator of each shade.
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