Purpose-built for ambitious & beloved brands.
Enabling a unique omnichannel experience, online to in-store
Lip Lab engaged with Domaine to ensure that its website was designed to drive bookings at its ten nationwide stores. With this in mind, we made user experience (UX) improvements across third-party apps, while also applying consistent branding to the entire booking flow, including the store-managed point-of-sale (POS) experience.
Our project coincided with the birth of a new logo. We brought motion into our style guide, pairing it with a mix of typography and photography that we believe expresses the creative spirit behind the brand.
As we inspire customers to book appointments, we designed UX improvements on 3rd party apps, while also applying consistent branding across the entire booking flow, including the store-managed POS experience.
Although driving store-visits was our primary metric, a core collection of lipstick colors are available to purchase on the site. We designed and built an immersive product listing page, followed by a product detail page that continues the storytelling behind the creator of each shade.
Lip Lab is a unique beauty experience that empowers self-expression through creativity, color and customization.
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