Opportunity
With Ariana Grande’s enormous fan base excitedly awaiting R.E.M beauty’s launch, the site had to deliver—and it had to keep up. Extensive optimization and testing assured high performance, while quantity limiting meant that no customer clicked away with an empty cart.
Disciplines
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Flexible filtering options help meet the varying tastes and preferences of R.E.M’s client base. Meanwhile, delight-inducing features like wishlists, reviews, a ‘get the look’ tool, and unique content on every product page inspire more confident purchasing.
For a primarily mobile user base, every aspect of design and development had to be mobile-first from start to finish. The site underwent thorough testing across browsers and devices to be sure it was working perfectly everywhere before launch.
Speed and performance were top of mind given the high traffic a mega celebrity like Ariana Grande was sure to draw in. ‘Peak state’ switchers meant select features could be swiftly turned off as needed to avoid any delays during an influx.
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