Purpose-built for ambitious & beloved brands.
A dreamy, high-performing experience for a celebrity brand
The launch of r.e.m. beauty by Ariana Grande was excitedly awaited by the celebrity's fanbase, and the brand's website needed to deliver in order to keep up with demand. They came to Domaine to develop a high-performing Shopify site that would be ready to support a high-traffic launch. With extensive optimization and testing, we ensured high-performance, while quantity limiting meant that no customer would leave with an empty cart.
Flexible filtering options help meet the varying tastes and preferences of R.E.M’s client base. Meanwhile, delight-inducing features like wishlists, reviews, a ‘get the look’ tool, and unique content on every product page inspire more confident purchasing.
For a primarily mobile user base, every aspect of design and development had to be mobile-first from start to finish. The site underwent thorough testing across browsers and devices to be sure it was working perfectly everywhere before launch.
Speed and performance were top of mind given the high traffic a mega celebrity like Ariana Grande was sure to draw in. ‘Peak state’ switchers meant select features could be swiftly turned off as needed to avoid any delays during an influx.
r.e.m. beauty was created by Ariana Grande to empower the world with the tools needed to bring the most vivid, limitless, and creative dreams to life.
View Live Site
