Purpose-built for ambitious & beloved brands.
A performance-driven rebuild for eco-friendly fashion
After a fruitful long-term collaboration with Domaine, Rothy’s was ready to rebuild their Shopify store via a simplified tech stack and refreshed codebase. Together with the Rothy’s team, we worked to create a more agile back-end, in addition to a clean, fresh front-end experience.
Rothy’s, known for pushing the boundaries within Shopify, had a new objective: they wanted to partner with Domaine to simplify their technical stack and refresh their codebase. Their existing serverless integrations with third-party APIs were creating tech overhead and dependencies, holding them back from growth. By reducing these complexities, we were able to enable a tidy, more agile backend, which in turn allowed for a more lightweight frontend.
We began with an intensive two-day onsite discovery in San Francisco, where we worked closely with Rothy’s technical stakeholders. The brand’s team was highly involved and knowledgeable, allowing us to move swiftly through the discovery phase and set a clear strategic direction. We also collaborated with Rothy’s design agency partner who created the brand’s new look and feel, which we translated to the new online Shopify store.
Our focus was on performance, building a lean, efficient architecture that could deliver high-quality visuals and functionality without burdening the digital storefront. We built the website using Domaine’s custom starter kit and the Shoelace component library, implementing new modules and marketing sections while ensuring that it was highly performant.
We worked with Shopify’s latest beta feature, "combined listings," to bypass Shopify’s variant limits, enabling Rothy’s to merchandise their products more effectively. We also integrated Constructor.io for personalized search, PLP, and recommendations, delivering a more advanced machine learning-driven shopping experience.
In order to simplify inventory management at Rothy’s retail locations which leverage Shopify POS, we used Shopify’s APIs to develop a custom application that would effectively manage the inventory of the brand’s physical brick-and-mortar stores. This app can be used to confirm inbound shipments, assemble outbound shipments, audit store inventory, and make any additional inventory adjustments all while providing an accurate and up-to-date account.
Our partnership with Rothy’s spans many years. As part of our long-term retainer, we increased their load speed by 50% –from 1 second to 0.5 seconds– by implementing 100+ fixes. With a strong commitment to web accessibility, we achieved AA accessibility rating under Web Content Accessibility Guidelines 2.1.
