Opportunity
With products made from single-use plastic water bottles and a focus on zero-waste manufacturing, not only are Rothy's collections good for the planet, they look and feel good too. Their team leaned on Half Helix to build an updated web experience and ensure their website meets stringent accessibility standards, both of which are marks of a forward-thinking brand.
Disciplines
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We increased Rothy’s website’s load speed by 50% –from 1 second to 0.5 seconds– by implementing 100+ fixes. Ie. splitting CSS into template-specific chunks and rethinking how collections load on pages.
Rothy’s was hyper-focused on becoming ADA compliant. Our development team worked to achieve a AA accessibility rating under Web Content Accessibility Guidelines 2.1.
Our team implemented several new features throughout Rothy’s website to make it easier and more engaging for customers to navigate their collections, including robust search capabilities and a wishlist feature. Existing elements were also improved, such as the navigation to create a more intuitive and user-friendly experience.
Prior to partnering with Half Helix, making a development change to the Rothy’s website was a burdensome task for their team. To solve this issue, we focused on simplifying the process so that small fixes could be published quickly and efficiently.
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