Xirena

In collaboration with Xírena, Half Helix crafted a minimalistic, editorial, and highly intuitive design that prioritized user experience. The revamped PDP and PLP placed a strong emphasis on product imagery, allowing the brand’s editorial images and merchandise to take center stage. To enhance product discoverability, the website incorporated effective filters across all pages and leveraged swatches and visually compelling product imagery. The Half Helix team skillfully integrated Xírena's lookbook images to create shoppable editorial moments throughout the website, further amplifying the brand's storytelling. Subtle yet captivating animations were strategically implemented to create a dreamy, immersive, and luxurious experience. From gentle scrolls in the PDP to refined hover states and seamless transitions between color swatch options, every animation was meticulously calibrated down to the millisecond. The end result was an immersive brand experience that not only captivated visitors but also drove conversions through an optimized and high-performing website.

To enhance the design, the development team at Half Helix utilized an intersection observer to monitor the user's position on the screen in relation to scroll position. This approach ensured that images loaded in beautifully and elegantly as users scrolled, enhancing the luxurious experience. The implementation was carefully calibrated to deliver consistent performance across different screen sizes, providing a seamless experience across mobile and desktop devices. Additionally, a custom carousel was developed for the bottom module on various pages, creating a natural scrolling effect that seamlessly integrated with the overall design. The entire site was also built with a focus on accessibility, ensuring easy navigation for both keyboard and mouse users. Half Helix implemented features and optimizations to adhere to accessibility standards, enabling all users to have a smooth and inclusive browsing experience.

One of Xírena’s goals with the new site was to expand their reach and ship their products globally. To support their internationalization strategy, Half Helix integrated with Global-e, a comprehensive solution for international e-commerce. The integration enabled Xírena to seamlessly handle international shipping, duties, returns, and other essential elements of cross-border transactions. Furthermore, we customized the look and feel to allow shoppers to browse and shop by country instead of currency, providing a localized shopping experience and streamlining the international purchasing process.