Purpose-built for ambitious & beloved brands.
Seamless design & development for a Californian fashion brand
Xírena approached Domaine looking to enhance its online presence, add more sections, and create a better performing product detail page. We achieved this through a modernized, performant new Shopify website with a user-friendly interface to easily create new sections and merchandise products.
In collaboration with Xírena, Domaine designed a minimalistic, intuitive site focused on user experience. The revamped PDP and PLP highlighted product imagery, enhancing discoverability through filters, swatches, and visuals. Shoppable lookbook images amplified storytelling, while subtle animations—smooth scrolls and refined hover states—created an immersive experience, driving both conversions and performance.
Domaine developed a user-friendly backend for Xírena, enabling easy content management and a dynamic online presence. The content team could adjust text, colors, and hover states with precision, offering design flexibility. Custom pre-merchandising features allowed the team to view product quantities and make informed decisions, empowering them to create a tailored, strategic shopping experience without rigid templates.
We used an intersection observer to ensure images loaded smoothly as users scrolled, enhancing the luxurious experience. The implementation was optimized for consistent performance across devices. A custom carousel added a natural scrolling effect to key sections, seamlessly fitting the design. The site prioritized accessibility, ensuring smooth navigation for all users and adhering to inclusive standards.
To support Xírena’s global expansion, Domaine integrated Global-e for seamless international shipping, duties, returns, and cross-border transactions. The site was customized to let shoppers browse by country, providing a localized experience and simplifying the purchasing process. This integration helped Xírena achieve a streamlined global e-commerce presence.
