BCBG

BCBG had ambitious plans for their brand and needed flexibility to easily manage and update content and merchandise pages. Their previous site had major performance issues due to builder.io, creating additional time between when a page is loaded and when content is shown. This posed issues with customer experience and disadvantages for search engine indexing. The Half Helix team took special care to build a new site that increased speed to market for new features, create admin flexibility, refreshed the brand, all while loading 4 times faster. In the process, we created meticulous theme documentation to ensure the site is sustainable and easy to manage for multiple brand operators.

Significant enhancements were made to sections and modules of the BCBG site to provide increased flexibility within the admin theme settings while improving user experience. Global changes included updated typography in sections across the site to stay consistent with the brand’s style guide and ensured fonts were perfectly across pages. A custom banner was added to the top of the homepage, addressing the need for missing functionality prior to launch. Furthermore, the Half Helix team redesigned the navigation to enhancing product discoverability, improving the overall experience of the BGBG site.