Purpose-built for ambitious & beloved brands.
A digital makeover for a salon-grade hair styling tools brand
Bio Ionic approached Domaine wanting to revamp their ecommerce website through a more modern and content-rich look and feel. We migrated Bio Ionic from Magento to Shopify, lowering ownership costs and speeding up feature implementation. We also completed a redesign that included a refreshed digital brand direction, elevated user experience (UX), and enhanced product discovery.
Bio Ionic’s site was revamped to enhance customer experience and attract new users. Domaine’s design added sections to highlight Bio Ionic’s proprietary technology, seamlessly integrating educational content and brand highlights into the homepage and product pages. A press section showcased testimonials from trusted publications. To boost conversion, features like “Add to Cart” within product cards, upsell opportunities in the mini-cart, and quick add-ons in the shopping bag were implemented, encouraging higher spending and a more rewarding shopping experience.
Domaine provided comprehensive visual guidelines for reshooting Bio Ionic’s product imagery to align with the new site design. These guidelines covered technical aspects like lighting and shadow, as well as creative elements such as balancing warm and cool tones. The revamped design resolved the previous PDP’s lack of product information by organizing details into distinct blocks. The guidelines ensured product features were photographed to create visually engaging content, enhancing appeal and boosting user engagement.
To improve product discoverability and create a more user-friendly experience for newcomers, product categorization was refined. Previously, users could only browse by the branded technology names, which was familiar to loyal customers but less accessible to new users. Now, while shopping by technology remains an option, it’s secondary, with added explanatory text and visual imagery to help users understand their choices. Empty search states were also eliminated, ensuring users always have something to explore.
